hara mor - primary logo
hara mor - asset inspiration
hara mor - external restaurant sign
hara mor submark
hara mor brand palette
hara mor cocktail menu - DL (99mm x 210mm) multi-fold recycled card
restaurant menu front and back cover - A3 (420mm x 297mm folded) woven cotton
hara mor brandmark
hara mor - secondary logo
hara mor - restaurant menu pages. A3 (420mm x 297mm) bamboo paper
hara mor daily specials menu insert - DL (99mm x 210mm) bamboo paper
hara mor - chef uniform
hara mor fruit lassis
hara mor complement slip - DL (210mm x 99mm) bamboo paper
hara mor business card - (55mm x 85mm) recycled card
hara mor - restaurant interior
type: visual identity
project: hara mor
strapline: far beyond flavour
To capture the essence of a fine dining experience with a South Indian flavour I developed branding designs for Hara Mor. The peacock is the national bird of India, and Hara Mor means Green Peacock.
Challenges
- To provide an elegant and contemporary graphic solution to restaurant elements that communicates modernity whilst reflecting the richness of Indian cuisine and culture.
- Clarity and legibility for menus printed on sustainable recycled bamboo papers and cotton menu covers.
- A modular visual system with easily updated menus for daily specials and special dining events.
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